Award-winning booking platform fibodo has appointed Brian Dunne as a non-executive director to its board, as it looks to increase distribution of its products within the benefits and incentives sectors.
Known as the ‘Godfather of Gift Cards’, Dunne has extensive experience within the benefits and incentives sector, and is highly regarded within the industry as one of its leading experts.
Dunne has served as president of the Incentive Marketing Association (IMA) for eight years, ensuring industry growth across Europe. Currently the IMA’s past president, he also sits on the Global Board.
During his 25 years as CEO of Action Solutions, he established the business as the UK’s leading prepaid consultancy in Europe, working with high-profile organisations to enhance or develop their gift card programmes.
In recognition of his contribution to the industry, Dunne has recently been accredited with a Fellowship Award by the IMA and is set to receive the Lifetime Achievement Award at the upcoming UK Gift Card and Voucher Association Conference 2020.
As part of its ambitious growth strategy, fibodo is working to increase distribution of its Activity Finder platform by capitalising on the burgeoning workplace health and wellbeing market.
The platform empowers people to find and book sports and activities with coaches, instructors, organisers, and clubs from all corners of the UK, whether this be with workplace colleagues or at home with family and friends.
With a deep understanding of the benefits and incentives sectors, Dunne’s advice and direction will enable fibodo to develop its offering and effectively convey the value that the Activity Finder can offer to any organisation looking to give their employees access to as many activities as possible.
Anthony Franklin, founder and managing director of fibodo, commented: “We have been speaking with Brian for a number of years in an effort to better understand e-money and the benefits and incentives industry. It’s a very complex field, and his insight thus far has been invaluable.
“To have Brian join the team now is a testament to the company’s achievements to date, and a clear indicator of our aspirations in establishing fibodo as the number one provider of customisable activity finders, using aggregated open-activity data.”
Commenting on his appointment, Dunne said: “I first met Anthony in 2017 and was immediately intrigued by what I saw. We have kept in regular contact since then, as both fibodo and the benefits sectors have developed. During this time, it has become increasingly obvious that people value experiences, and expect to access these at a time and place that suits them, via companies and brands they trust.
“There is a growing demand for better work-life balance, and many companies are looking to embrace this change. I feel that the fibodo platform not only supports this direction, but makes it easy for these businesses to administer positive change for their employees.”