The DP World Tour has bolstered its distribution in Germany, Austria and Switzerland by agreeing a new media rights partnership with DAZN that will see the global sports and entertainment platform broadcast all tournaments on the DP World Tour.
DAZN will now have co-exclusive live subscription OTT rights, alongside Sky Germany. The first tournament that will be available to DAZN customers was last week’s Porsche European Open in Hamburg.
This agreement has also seen DAZN secure the rights to broadcast delayed highlights of the 2023 Ryder Cup, which takes place from Sept 29–Oct 1 at Marco Simone Golf and Country Club in Rome. DAZN will also be showcasing features on golf’s greatest team contest in the build up to the event.
Speaking about the new agreement Richard Bunn, Managing Director of European Tour Productions, said; “DAZN are growing their golf coverage – tapping into growing consumer demand as golf’s popularity continues to rise – and we are delighted that they have focused on the DP World Tour for their first venture into men’s professional golf. Together we can further bolster the coverage we are offering our fan base across Germany, Austria and Switzerland.”