Global Edition

Direct Golf’s ‘Irons Throne’ Pays Homage to TV Series

4.20pm 30th March 2015 - Corporate - This story was updated on Tuesday, February 25th, 2020

Irons Throne
Irons Throne

The fifth season of the astonishingly popular fantasy TV show Game of Thrones® begins on the final day of The Masters – so how better to combine two hugely anticipated events than with an iconic Iron Throne … made from golf irons.?

And that’s exactly what Direct Golf, Europe’s award winning and leading multi-channel specialist golf retailer, has produced.

Created from some 320 golf clubs and taking more than 120 man hours to produce, the ‘Irons Throne‘ is six-foot high and weighs around 140kg. It takes four men to lift it, but Direct Golf is committed to taking it to as-yet unnamed venues to raise money for Cancer Research UK.

Direct Golf owner and founder, PGA Fellow professional John Andrew, explained: “We had a brainstorm about what to do with 300-plus traded-in clubs we had in the warehouse, and a fan of the Game of Thrones series suggested – initially tongue-in-cheek I imagine – that we should create a replica ‘Irons Throne’.

“It snowballed from there and everybody bought into the concept really quickly as it was felt that, not only would it be an iconic feature, but that it could do a lot of good in terms of raising money for good causes.

“We were lucky that we could engage the services of Jake Miller, at Dead Beats Create, who has a fine track record of constructing striking props for TV shows and pop-up events. And he excelled himself with the finished product.

“Now, we are investigating how we can use it to help raise money for – and awareness of – Cancer Research UK, the charity for which I am running the London Marathon next month.”

Designer and creator Miller added: “It’s almost impossible to put a price on something hand-crafted of which there is only one in the world. You could look at it that, if you wanted to buy a factory built fibreglass moulded replica of the ‘Iron Throne’ it will set you back £20,000. There’s no fake moulding on this, it’s the real deal, so to speak.

“When you get the chance, as an artist, to develop a piece from the design stage all the way through to the end of the building process, you develop an almost parental attachment. It’s sad to see it leave but at the same time nice to see it out in the world.”

Unlike the various factions in the HBO series Game of Thrones, Direct Golf is not looking to rule indiscriminately from its ‘Irons Throne’ and has actually posted instructions on how anybody can make a similar throne on its website.

What’s more, ultimately, Direct Golf plans to auction off the throne to the highest bidder, with all proceeds again going to the Cancer Research UK charity.

Direct Golf UK

Read more Company Announcements and latest list of Most-read stories

 /  /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here