A six-man team of professionals from Europe’s leading Multi-Channel retailer, Direct Golf UK, made the 8,000 mile round-trip to the 60th PGA Merchandise show, Orlando, Florida to ensure they were among the first to get their hands on all the latest equipment for their customers, including the eagerly anticipated Taylormade R1 and Nike Covert Driver.
The Direct Golf team not only included Chairman John Andrew and key members of the Purchasing Department, but also the crew from Direct Golf TV, the innovative in-house TV channel designed to improve the buying experience at Direct Golf.
The PGA Merchandise Show is the largest gathering of manufacturers and influential industry leaders in world golf and the DGTV team gained invaluable footage and exclusive access to products and key personnel from all the leading brands to help their customers buy with confidence.
The 60th PGA Merchandise Show started with the world’s largest demo day at Orange County National driving range, while the show took place at Orange Convention Center and brought together some 1,000 companies and brands along with more than 42,000 PGA Professionals, buyers and industry leaders from nearly 80 countries to introduce the latest in golf equipment, apparel, accessories and services, from January 23-26, 2013, in Orlando.
Chairman and Class AA PGA Professional, John Andrew, commented: “We have been coming to the PGA show for over 19 years as it provides an invaluable opportunity to not only see, but test, all the latest equipment, apparel and accessories from across the globe. However, this year we invested in bringing our in-house film crew to produce videos on all the latest equipment as well as interview and provide insight from some of the key members of staff from all the key brands.”
Direct Golf TV is an online TV Channel (www.directgolftv.com) and the innovative service is designed to bring golfers informative, impartial video reviews for all the latest golfing equipment, as well as videos on golf tips and drills plus special offers exclusive to Direct Golf UK. With over 1 million views since its launch in late 2011 and over 400 videos already online – Direct Golf TV has become an intrinsic part of Direct Golf UK’s online success and helped bolster the Company’s position as the leading multi-channel golf retailer in Europe.
With first hits and video reviews of the new Taylormade R1 and RocketBallz Stage 2, Nike Covert Driver and interviews with the likes of Bob Vokey and Scotty Cameron, among others, Direct Golf TV secured enough footage for over 40 new videos to share with their customers online over the next week, ahead of the all the new products hitting the shelves over the coming weeks.
Direct Golf’s dedication to going the extra mile for their customers and to support the key brands at retail did not go unnoticed at the show. Tony Dabbs, from Nike Golf, commenting: “My experience working with your team was very professional and I felt that your guys did the most thorough job of any of the 20-30 media outlets that I personally worked with during the Merchandise show. The fact that you came prepared and had researched the product made my life that much easier and more importantly allowed for the right information to be disseminated to your consumers. Thanks again and look forward to it next season.”
“Our customers rely on us to provide not only World Class customer service, but also the best possible selection of products at the best prices in the UK. They want to buy with confidence. That’s why we go the extra mile and wanted to not just be among the first to have the products in our stores, but also to be one of, if not, the first to have exclusive video footage and reviews on all the hottest products for 2013 to help our customers with their buying decisions.”
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