Global Edition

Direct Golf Customers Set For World Cup Bonus

7.11am 12th June 2014 - Corporate

Direct Golf World Cup posterWho says football and golf don’t mix? Today (12th June), the day that both the US Open and the FIFA World Cup begin, Direct Golf UK, Europe’s award winning and leading multi-channel specialist golf retailer, has announced a World Cup loyalty bonus for its customers.

The special scheme rewards customers who purchase during June with a minimum 10 per cent handed back in terms of a voucher which can be off-set against future purchases during the World Cup.

Customers spending £50 will receive a £5 loyalty voucher; spend £100 and they receive a £10 voucher; £200 sees them receive a £25 voucher; and anybody spending £500 will receive a £100 voucher.

The offer closes on June 30, with the vouchers being emailed out the following day. Vouchers need to be redeemed by close of business on Sunday, July 13 – the day of the World Cup final.

Direct Golf’s marketing manager, Simon Corp, said: “Many keen golfers are football fans, while many amateur and professional footballers enjoy a round of golf. With the US Open and the World Cup starting on the same day, it seemed an ideal opportunity for us to celebrate both with our customers.

“The only thing that would make the offer even better would be if it guaranteed a British winner of the US Open and England winning the World Cup. Direct Golf can guarantee you the lowest prices, but even we can’t promise that …”

Yorkshire-based Direct Golf UK has 20 branches nationwide and was named ‘best mail order company’ for eight successive years in the Today’s Golfer reader awards. The company, founded by John Andrew, a Class AA, PGA professional, in 1991, has enjoyed massive growth in 23 successful years of trading.

It started with one small shop in Huddersfield, but its philosophy of cutting manufacturers’ recommended retail prices proved to be very popular with the golfing public and it quickly gained the reputation for the best prices in the UK. Backed up with fast delivery and world-class customer service, Direct Golf UK grew quickly into one of the largest specialist golf retailers in the UK and Europe.

Direct Golf www.direct-golf.co.uk

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