Global Edition

De Vere Develops Interactive Partnership With Golf Gamebook

2.20pm 11th April 2014 - Corporate

The Belfry (18th of The Brabazon & Hotel)
The Belfry (18th of The Brabazon & Hotel)

De Vere Hotels & Resorts has formed a strategic partnership agreement with Golf GameBook, which will see The Belfry stage the finalé of the BMW Road to Gleneagles 2014. De Vere, the UK’s leading golf resort and hotel brand, will welcome keen amateur golfers to the stunning Midlands resort for The Belfry Playoff on 14th August 2014, where the top performer will win a pair of hospitality tickets to the 40th Ryder Cup matches, courtesy of BMW.

The agreement aligns De Vere with one of the UK’s fastest growing golfing communities in Golf GameBook, a free mobile scorecard which allows golfers to record scores, track progress over time and interact with friends who are also using the app, regardless of where they are in the world.

De Vere’s enjoys a long-standing association with the Ryder Cup through The Belfry, which is the world’s only four-time Ryder Cup venue,and the PGA, established through its impressive portfolio of resorts and heritageof hosting European Tour, European Senior Tour, EuroPro Tour and Ladies European Tour events.

The group will draw benefit from broader promotion around the event through Golf GameBook’s direct marketing platforms, and its relationship with BMW and a high profile media partner.

Keith Pickard, Regional Golf Director, De Vere, commented, “De Vere, through The Belfry, has strong ties to the Ryder Cup, so we are delighted to be named as host for the BMW Road to Gleneagles grand finale. Golf GameBook is one of golf’s most exciting golf apps, with a growing number of enthusiastssigning-up every day. We’re sure that the opportunity to qualify for The Belfry Playoff will ignite the imagination of many golfers and will be a great occasion.”

Mikko Rantanen, CEO of Golf GameBook Inc., said: “I welcome all UK golfers to download the app and score a round with Golf GameBook between now and the end of the ‘BMW Road to Gleneagles 2014’ campaign on June 8th. For those lucky enough to win a place in The Belfry Playoff, we look forward to welcoming them on to the Brabazon Course in August where the winning pair receives tickets for the Ryder Cup 2014.”

Having recently undergone a £26 million investment project, those who qualify for The Belfry Playoff will enjoy luxury accommodation and dining against the backdrop of The Belfry’s Ryder Cup heritage and the stunning Brabazon course.

To have a chance of qualification, golfers must download the Golf GameBook App, play a round with the app and score more than 30 points to be entered into a weekly prize-draw, which will run from now until the 8th June.

De Vere Golf

Golf GameBook

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