DAB International Ltd will be responsible for all the official event merchandising in the build up to and during the tournament. The merchandise operations have become an integral part of the biennial matches
Following successful merchandising campaigns at the inaugural Dubai World Championship event in 2009 and The European Open in 2009, DAB International Ltd is delighted to be appointed the Official Merchandiser for The 2011 Solheim Cup.
DAB International Ltd will be responsible for all the official event merchandising in the build up to and during the tournament. The merchandise operations have become an integral part of the biennial matches.
David Woodward director of DAB International comments: “We are delighted that our DAB International Ltd event merchandising operations continue to go from strength to strength. We are committed to providing event organisers with a platform for their merchandising that cannot be rivalled. We have worked extremely hard on this sector of our business, developing innovative ideas and concepts. This has put us at the forefront of event merchandising.
“We are looking forward to working with the Ladies European Tour, PING and Twenty Eleven (Event organisers) to deliver a merchandising platform for The 2011 Solheim Cup. Over the coming weeks we will be finalising our industry partners who will be selected to work with us.”
DAB International Ltd www.dab-international.com
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