Sportswear and golf apparel company Cutter & Buck has reorganised its retail sales channels in America into one combined sales division under the leadership of newly promoted Executive Director Dave Santiago.
Joel Freet, CEO of Cutter & Buck, said that the objective of the new division is to make Cutter & Buck products universally available in the consumer marketplace.
“After assessing our organisational strengths and the needs of our customers, we realized we faced a massive opportunity,” Freet said. “We have more great products, more inventory, more technology, and now, more people to attack our retail business than ever before. By going boldly with this transformation, Cutter & Buck will be positioned to better serve every retailer and every consumer.”
Santiago, who previously headed Cutter & Buck’s licensed sports channel, and brings more than 30 years’ experience as a sales executive to his role as executive director, said: “I am honoured to have the opportunity to lead a dream team of talented professionals who share a passion for serving customers and consumers with quality products,”
Supporting Santiago will be three strategic market managers, all of whom are currently with Cutter & Buck: Billy Boucock, Shirley Rawson, and Greg Sweeten. “These three outstanding leaders will work with our largest strategic customers and provide guidance,” Freet said.
Online sales through cutterbuck.com will be overseen by Deb Kay. In addition, four new regional managers will lead the field sales teams: Cimarron Grubb (South Central US), Chris Kerr (Northeastern US), Dan Moore (Western US), and Tom Myers (Southeast US).
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