Global Edition

Cobra unveils revamped website

9.00am 17th February 2004 - Corporate

Leading game improvement equipment manufacturer Cobra has re-launched its website complete with improved design and usability, as well as new features.
Cobra anticipated that a better functioning website would become an essential part of its business as interest and demand for the brand grows. The website presents the entire Cobra product range in detail and offers customers the opportunity to browse the range at their leisure.
John Peal Cobra’s European marketing director is pleased with the final results. “We wanted to create a showcase for our products, which would be easily accessible and allow our customers to access as much information as possible about the products themselves,” he said.
“The Dealer Locator function is the next step in the process. Once you have chosen your preferred club you can search for, and locate your nearest Cobra dealer. If you want to take this even further, access the Custom Fitting section, which explains the reasoning behind custom fitting itself and also allows you to search for your nearest custom fitting centre.”
As well as entering competitions, visitors to will be asked to offer their opinions on pressing golf issues of the day by completing customer polls on the website. The online consumer polls will run throughout the year.

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