Cobra’s re-entry into the rapidly growing utility club market is being extremely well received by the trade, if the game improvement brand’s forward order sales are anything to go by. Clearly riding on the back of its spectacular driver sales in recent times, Cobra’s new ‘long iron replacement‘ is catching the eye of Cobra’s retail partners as UK pre-book sales to date for 2005 have more than doubled what was already a very high sales target. Cobra sales director, Nick Tempest explains, “We had bold plans for the new Baffler as we felt strongly that the performance of the product combined with Cobra’s heritage in the sector, game improvement positioning and the growth of the utility club market that consumer demand would be very significant. However, forward orders are so high we have already reforecasted upwards for 2005 to meet that demand
“The new Cobra Baffler is packed with technology to deliver the forgiveness of a fairway metal and the workability of an iron and is therefore ideal for the vast majority f 10+ handicap golfers who are seeking a more playable alternative to long irons.”
Available in men‘s, seniors‘ and women’s options in a variety of lofts, the Cobra Bafflers will be available from February 2005 onwards and have an RRP of £125.