Global Edition

Cobra drivers go top in March

8.00am 14th May 2004 - Corporate

It seems that Cobra’s new range of SZ drivers are not only fast off the club face but fast out of the shops too. Massive pre-book sales followed by rave reviews and strong initial consumer reaction has resulted in a big leap in market share for Cobra, the brand famed for producing high quality game improvement products for the everyday golfer. Since its launch in early February Cobra’s SZ drivers have achieved a volume market share of 20.6% according to Sports Marketing Surveys latest Retail Audit eclipsing the sales of two well known driver brands and way ahead of the chasing pack. It is not just in volume terms that Cobra comes out on top either as it also commands a 23.3% share when looking at £’s spent on metals since the launch.
The new King Cobra SZ Unlimited drivers have taken Titanium drivers to a new level. When looking at specific driver model sales in March the Cobra 440 SZ is the #1 seller in terms of volume with the Cobra 400 SZ in third place with 5.2% behind the Titleist 983K driver on 7.2%.
There has been immense public interest in Cobra’s ‘demo day‘ schedule and with first quarter metals sales more than double year on year and a #1 market share position since launch, Cobra’s sales director Nick Tempest is delighted with the progress the brand is making. “We are delighted to be the number one seller in March so quickly after launch. The bottom line is that the Cobra SZ driver genuinely works for every type of golfer and the word is spreading rapidly.”

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