ClubCorp, the largest owner and operator of private golf and country clubs in the US, has announced the appointment of Peter Kent as its new Chief Commercial Officer.
Known in the industry for his global sales and business development efforts, Kent’s role will be focused on continuing the company’s innovative efforts to drive revenue.
Before joining ClubCorp, Kent served as Chief Commercial Officer for ILITCH Sports and Entertainment, managing commercial aspects of the Detroit Red Wings, Detroit Tigers, 313 Presents, and Olympia Development. He managed all aspects of sales, pricing, revenue management, strategic partnerships and sponsorship sales.
Kent previously worked as a Regional Sales Manager at Nike Golf in 2002, after which he spent 11 years with the PGA Tour as Senior Vice President of Global Business Development and Tournament Revenue.
“We are excited to have Peter join our team,” said ClubCorp CEO David Pillsbury. “With his experience building and leading sales and revenue organizations, Peter will continue to develop an integrated and innovative sales strategy serving our clubs, and most importantly our membership. He will lead an experienced and diverse sales team and will build on the strong foundation we have today in membership, private events, outings and retail.”
Kent said: “ClubCorp is known in the industry for its vast portfolio of premier and family-focused clubs, innovative benefits and services and experiential lifestyle. With the footprint of ClubCorp and the work they are doing to diversify and increase participation in the game along with the variety of experiences that ClubCorp makes available through golf and country clubs, city clubs, stadium clubs and Big Shots Golf, ClubCorp is set for accelerated growth in all areas of the business and I couldn’t be more thrilled to join the already impressive team.”
Bob Morse, ClubCorp’s President and Chief Operating Officer said: “Peter’s experience in building a world-class sales team and culture will help expand our product offer within our current membership and introduce new consumer markets to the robust lifestyle experiences we provide. We’re thrilled to have Peter leading this effort.”