Canadian-based golf software and marketing solutions company Chronogolf has published a report that focuses on ways golf clubs can increase revenue from hosting tournaments and events.
Called ‘Getting More Out of Tournaments and Events’, the white paper is aimed at all golf operators that are interested in learning strategies to improve tournaments and event performance.
Topics discussed in the paper include tournament management ideas and best practices; wedding marketing and management; corporate event strategy; and ideas for hosting a variety of different events.
Alex Lavoie, editor of the Chronogolf blog, said: “At some clubs, there isn’t enough focus on event management, even while the reality is these courses are home to beautiful properties that can be leveraged to generate income beyond the tee sheet.”
He added: “Our hope is that this white paper will help to inspire operators to host better events and by consequence improve their bottom lines.”
Chronogolf provides innovative cloud-based software and marketing solutions to over 600 golf courses around the world, ranging from online booking, online tee sheet, member management, tournaments management, customer loyalty and point of sale solutions for pro shops, snack bars and restaurants.
The report, which was published May 1, can be found here. For more information, visit www.pro.chronogolf.com.