Orange Performance Golf, distributors of Absolut and Infinity golf clubs, started in 1994 by Barry Holmes and John Thwaites, has a new owner. The company has been sold to Chris Griffin, former England schoolboy international and now a man with over 12 years experience in the golf industry working with such well-known brands as Wilson, Howson, Ben Sayers/Proquip and Fazer/Progen.
Commenting of this move by First Golf Limited Chris Griffin said, “The Orange brand will be our primary niche brand and will benefit from a strategic sales and marketing approach. I am currently recruiting a team of professional sales agents to enhance our sales effort and customer service and am looking to launch a new product range in April.”