Global Edition

CentreCup starts ‘a putting revolution’

8.17am 28th July 2009 - Corporate

CentreCup®, the new putting training aid, has been bought by more than 100 teaching professionals in its first month of going on sale.

Orders for the unique training product – which uses a patented frame and brace design to guarantee a perfect pendulum putting stroke – have rocketed since it appeared on the practice ground at The European Open at the end of

CentreCup® units have been dispatched throughout the UK, Germany, Ireland and Denmark with additional sales inquiries being fielded from as far afield as South Africa and Australia.

CentreCup® designer, Ian Melville, a PGA Professional, said: “We are delighted with the response to CentreCup® from teaching professionals. One PGA professional had booked 20 putting lessons for CentreCup® before his unit had even been delivered, which demonstrates just how valuable it can be in generating additional income for Pros.

“CentreCup® is the only putting training aid that coaches the body to consistently produce the perfect pendulum action and golfers and coaches are seeing instant results when it is used in lessons.”

The unique frame and brace design of CentreCup® stops golfers from breaking their wrists and rotating or twisting their shoulders during the putting stroke – delivering the putter face perfectly square to the target line.

Rocking the shoulders on the vertical plane, with the putter held in the CentreCup® Anti-Break Putter Brace, coaches the body to consistently repeat a ‘straight back and straight through’ Pure Inline Square (PILS) action, preferred by some of the game’s great short-game coaches, including Dave Peltz.

The putter face stays square to target throughout the stroke, but more importantly, remains square within an ‘effective striking zone’ of around 10 inches either side of the ball, meaning the effect of any inconsistency in ball position in the golfer’s set up is immediately minimised.

Swingrite (UK) Ltd, the manufacturers and UK distributors of CentreCup®, are now looking for international distributors to help launch the product worldwide.

Added Melville: “We are currently fulfilling international orders from the UK but we are very interested in talking to established golf businesses that can help roll-out CentreCup® – particularly in mainland Europe. We are receiving daily inquiries from all parts of the world and we’re confident we have a training aid which has global potential.”

An advanced version of the product – CentreCup Pro® – has been specifically developed for players who prefer a slight shoulder rotation in their putting stroke, delivering the putter on an arcing ‘in-square-in’ path.

The main frame is hinged so it can be inclined from vertical (for as PILS
stroke) to a maximum of 20 degrees (for an in-square-in’ stroke), which also makes it suitable for wedge play up to 50 yards from the green.

CentreCup® is available now from with an introductory price of £295 + VAT while CentreCup Pro® is expected to go on sale in September, priced around £595.

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