Global Edition

Callaway’s Biggest Ever Promotion

12.16am 4th April 2011 - Corporate - This story was updated on Monday, June 27th, 2011

Callaway gives golfers across Europe an exhilarating opportunity-of-a-lifetime as it celebrates its new collaboration with legendary Italian supercar giant, Automobili Lamborghini S.p.A.

Callaway invites golfers to be a part of the company’s biggest and most exciting consumer promotion ever that culminates in 100 customers winning exclusive Supercar Track Days, 10 finalists experiencing the wonders of Automobili Lamborghini HQ in Italy and the incredible opportunity for one grand prize winner to receive the ultimate test drive… a Lamborghini Gallardo LP 560-4 for a year.

This amazing promotion, which is valid from 01 April 2011 until 31 August 2011, celebrates the arrival of the two companies’ first great development, Forged Composite™, a revolutionary new material that features in Callaway’s 2011 driver range (the RAZR Hawk™, RAZR Hawk Tour, Diablo Octane™ Black or Diablo Octane Black Tour drivers) and also in Lamborghini’s incredible Sesto Elemento technology demonstrator, first revealed at the 2010 Paris Motor Show.

Neil Howie, President of Callaway Golf Europe, Middle East and Africa said: “Both Callaway and Lamborghini have plenty to shout about in 2011 and I can think of no better way to share our successes than by offering golfers what is the biggest promotion in our company’s history.

“Forged Composite is, quite simply, a revelation. It is already taking professional golf tours by storm through our RAZR Hawk and Diablo Octane series of drivers, and it is also helping Lamborghini’s research for cutting-edge Supercars that push the boundaries of what is possible when designing state-of-the-art motor vehicles.”

All 100 Track Day experiences will give each winner their dream drive. For the 10 people winning a trip to Lamborghini headquarters in Sant’ Agata Bolognese, Italy, they will be able to immerse themselves in the heritage, performance and sheer luxury of the Lamborghini brand, a marque that has become one of the most-sought after prestige products on the planet.

Neil Howie added: “For the 10 people winning a VIP trip to Italy, the excitement will be quite unbelievable. One of them can win the use of a Lamborghini for a year, and when the announcement is made, it will be an incredible moment.”

The link for the Spot the Ball competition, including complete eligibility and entry requirements and full terms and conditions is at www.callawaygolf.com/theultimatetestdrive

 

 

       

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