Global Edition

Callaway reward for giving up non-conforming drivers

12.10am 28th August 2006 - Corporate

Callaway Golf is offering thousands of consumers a reward for drivers that will become non-conforming when a new R&A rule comes into force on 1st January 2008.
The special offer enables golfers to hand in any brand and model on the R&A’s list of non-conforming drivers and receive a £30 money-off reward on a new, conforming Callaway Golf model, including the Big Bertha® Fusion® FT-3™ and X460® Drivers.
Callaway Golf Europe managing director, Neil Howie, said, “This is a great opportunity for golfers to get ahead of the game and upgrade drivers that will become non-conforming in 2008 to a new, high-performance Callaway Golf model, with additional value for money benefits.
“We are encouraging all golfers to check the status of their current driver by viewing the non-conforming and conforming driver lists on the R&A’s website ( and then speak to their Callaway Golf Authorised Retailer about custom fitting the best Callaway driver model to optimise their game.”
Consumers can upgrade future non-conforming drivers between 30th August 2006 and 31st December 2006. Any driver brand or model on the R&A’s list of non-conforming drivers will be accepted if a new Callaway Golf driver is purchased in accordance with the promotion’s terms and conditions.
The introduction of the R&A’s driver rule from 1st January 2008 follows the launch of a new test method for driver ‘spring-like’ effect. The R&A and USGA approved Pendulum Test measures the time a steel weight, suspended from a pendulum, stays in contact with the clubface when released from varying heights. The club’s ‘Characteristic Time’ (CT), as it is called, must not exceed the limit of 257 microseconds.
The driver rule and test already applies to professional tournaments and elite amateur events as a ‘Condition of Competition’ – and will be extended to include all levels of play from the end of next year.
“Callaway Golf has been at the forefront of driver technology since we launched Big Bertha, the first large-headed metal driver, in 1991,” added Neil Howie. “Now, through the proper engineering of high-performance materials such as carbon composites and precision internal weighting, as seen in the Fusion FT-3, we have expanded our lead in driver innovation and performance.”
Callaway Golf

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