Global Edition

 

Callaway Launches ‘Odyssey Month’

12.59am 3rd May 2010 - Corporate - This story was updated on Sunday, May 9th, 2010

Callaway has officially heralded May as ‘Odyssey Month’ to celebrate the achievements of the #1 putter brand in golf.

To mark the occasion, Callaway Staff Professionals, including 2010 multiple tour winner, Ernie Els, and this year’s US Masters champion, Phil Mickelson, can be spotted at events using Odyssey Tour Bags for the month of May, such as The Players Championship at Sawgrass this week and also see Ernie at the BMW PGA Championship at Wentworth (20-23 May).

Consumers can also benefit from the No. 1 Putter brand in golf, with a limited edition, in-store promotion starting 1 May. Golfers buying any Odyssey White Ice Putter during the month of May , from participating Callaway Preferred Retailers, will receive a trial pack of the new Callaway Tour i(S) Golf Balls. This will give golfers the chance to experience the crisper feel of the new insert, along with the softer feel of the fabulous new i(S) Golf Ball, already a winning combination on Tour for both Phil and Ernie. Full details can be found on www.mycallaway.eu

A series of daily putting tips from Callaway Staff Professionals, competitions and give-aways, communicated through golf magazines, websites and upcoming Golf Shows and Demo events will also raise awareness of the No 1 Putter in golf.

Neil Howie, president of Callaway Golf Europe, Middle East and Africa, said: “Odyssey is iconic in the world of golf and it is only right that we celebrate its continued dominance, tireless innovation and its status as #1 putter brand in golf.

“Our Staff Professionals have been showcasing the benefits of our Odyssey Putters for years, but we wanted to commemorate Odyssey’s continued global dominance in a special, subtle way and this global bag switch, during the month of May, is our way of showcasing one of golf’s most iconic brands.”

Since the year 2000, Odyssey has been the #1 Putter across the world’s major professional tours in wins, usage and top-10 finishes. Throughout 2010, Odyssey Putters have performed particularly well on the PGA Tour, already claiming a total of eight victories, the majority of which were captured by models featuring Odyssey’s distinctive White Hot and new White Ice® inserts, which run across the face of the putter. Odyssey’s eight PGA Tour wins is more than putters from Ping®, TaylorMade®, Nike® and Rife® have combined in 2010.

Odyssey Golf www.odysseygolf.com

       

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