Global Edition

Callaway launch

7.55am 20th January 2006 - Corporate

Callaway Golf Company has announced the debut of an entirely new Big Bertha ® golf ball with a proprietary formulation that yields an ultra-low compression, highly-resilient core for very soft feel and more legendary Big Bertha distance.
This new 2-piece Big Bertha golf ball will be available at retail from 1st February with a manufacturer’s suggested retail price of $25 per dozen (£18 per dozen in the UK).
The new ball combines the best attributes of the Big Bertha Red golf ball — power and distance off the tee — and the Big Bertha Blue golf ball — exceptionally soft feel around the greens.
“The new Big Bertha golf ball delivers superior performance from high technology,” said Mike Yagley, VP, category management, golf ball. “The technology we built into the core of this golf ball makes it perform unlike any other 2-piece balls by adding terrific feel to great distance.”
The new Big Bertha Golf Ball also features HEX Aerodynamics, a revolutionary design that replaces conventional dimples and creates 100% surface area coverage for optimal lift and drag characteristics. The virtually seamless geometry results in a more efficient and stable ball flight, greater potential distance and consistent performance on every shot.
Callaway Golf www.callawaygolf.com.

       

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