Global Edition

Callaway Golf unveils latest irons

12.10am 6th January 2006 - Corporate

Callaway Golf Company (NYSE:ELY) has launched a new generation of legendary Big Bertha® Irons. The latest in a product line renowned for maximum forgiveness and playability, the 2006 Big Bertha Irons build on their heritage with new technologies that deliver improved performance.
The new Big Bertha Irons are available in 2-iron through Lob Wedge and come in a standard set configuration of 3-iron through Sand Wedge. Available at retail from 15th January with a manufacturer’s suggested retail price of £749 with graphite shafts and £599 with steel shafts, the new irons are priced the same as the current model.
For players who seek a solid, game-improvement iron combining forgiveness, performance and styling, Big Bertha Irons are the unparalleled leader. Essential core technologies that have made Callaway Golf irons the #1 seller in golf for eight straight years are imbedded in the DNA of Big Bertha Irons: S2H2®, Tru-Bore® and Variable Face Thickness (VFT®) and a constant-width sole. Add extreme Notch Weighting and a deeper 360-degree Undercut Channel and the result is a game-improvement iron bristling with technology.
Extreme Notch Weighting allows Callaway Golf club designers to move mass to the perimeter of the clubhead, mainly to the heel and toe, for increased forgiveness and distance on off-center hits. The deeper 360-degree Undercut Channel further maximises the benefits of perimeter weighting by enhancing the clubhead’s stability and resistance to twisting.
“The new Big Bertha Irons are masterpieces in their category,” said George Fellows, President and CEO of Callaway Golf. “Their superior technology and forgiving product design deliver the absolute best irons for players looking for game improvement.”
The new Big Bertha Irons come in both men’s and women’s models with either Royal Precision® MicroTaper® 110-gram steel uniflex shafts or the Callaway Golf graphite shafts, available in Light, Regular and Stiff flexes. Additional individual clubs include a 2-iron, Approach Wedge (50 degrees), Sand Wedge (55 degrees) and Lob Wedge (60 degrees). All Big Bertha Irons come with a polished-chrome finish with red and black accents and are available in left-handed models.
Callaway Golf

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here