Bushnell Golf Global has appointed PGA Professional Darren Bragg as its new Commercial Manager for EMEA.
With over 15 years of experience in the golf industry, not only as a PGA Professional, but also with Golfbreaks.com and Your Golf Travel, Bragg brings a wealth of knowledge and experience to the Bushnell business.
His new role will include overseeing the successful distribution of Bushnell’s market-leading product across EMEA and developing exciting partnerships through trade and corporate relationships. Additionally, Darren will also be involved in the creation and management of sales and marketing strategies across all product portfolios for Bushnell.
YUMAX Golf are the distributor for Bushnell Golf in the UK, Ireland, France, Spain, Portugal, Germany, and Italy.
“The opportunity to work with one of the top innovative brands in golf is one that I simply couldn’t resist,” said Bragg. “Bushnell Golf has dominated the game for over a decade, and I’m excited to be part of the team that will continue to drive the brand forwards.”
Bragg turned professional in 1993 and qualified at Camberley Heath. He played competitive golf from 1995-2003, racking up 30 professional wins. He then created Golf Tuition Breaks in 2007, running significant numbers of trips for clients and corporates.
In 2009, he set up and jointly ran the North London Golf Academy. After six successful years, he joined Golfbreaks Pro Travel Team as Business Development Manager in 2015. During his time at the company, he was part of their dedicated PGA team comprised of four PGA pros to facilitate all PGA pro bookings and was also involved in organising and running numerous events and multiple corporate events.
In 2019, Bragg made a move to Your Golf Travel as Senior Commercial Manager, where he developed their TeamYGT ambassador programme and was involved in key partnerships, corporate accounts and events. More recently, he has acted as a consultant with Golf Hubber and Clubsaway, developing key partnerships with major brands including Srixon, PXG, Bushnell, Skechers, Under Armour, Peter Millar and SIK.
“I’m looking forward to working with a wide variety of sectors and people across EMEA, developing the brand and introducing incredible products to the entire golfing community,” added Bragg. “We are committed to delivering market-leading products and cutting edge technology for all golfers at every level. enabling everyone to enjoy and improve their game.”
Paul Mclean, International Sales Director at Bushnell Golf, commented: “Bushnell Golf is extremely excited to have such a well-respected industry professional join the team. Darren’s experience across multiple facets of the industry will be an enormous benefit to our EMEA business. The brand has seen fantastic growth over the last few years, and with Darren’s history in successfully driving business, this will undoubtedly continue.”
Darren can be contacted via email at DBragg@bushnell.com or by mobile on 07766 745562.