Global Edition

Brand Events and IMG to expand Golf LIVE globally

12.35am 19th May 2011 - Corporate - This story was updated on Saturday, December 31st, 2011

Brand Events, the ground breaking live event company and IMG Worldwide (IMG), the premier global sports, fashion and media company, announced today that they have entered into a strategic partnership agreement to further globally expand Golf LIVE, the UK’s most prominent consumer golf event that provides a completely interactive experience for golf lovers.

Since the launch of Golf LIVE in the UK in 2010, Brand Events the company behind the concept has been working very closely with IMG in a relationship which has now blossomed into a pivotal combined venture.

Under the terms of the agreement, Brand Events and IMG Golf will utilise their expertise, resources and know-how to further expand and enhance the Golf LIVE event to new audiences, representing an exciting chapter in the event’s roll out. Both partners are keen to take the event to new markets internationally, including potentially to South Africa, Australia, Asia, America, Continental Europe and also the Middle East.

The announcement is perfectly timed, with the second instalment of Golf LIVE coming up on 20-22 May 2011 at new venue of The London Golf Club, where the gates open to three action packed days, allowing visitors an “inside the ropes” experience to watch, learn and interact with Tour Professionals and famous faces from the world of golf.

“IMG are a highly innovative and inspiring partner.  We have enjoyed working with them on Golf Live greatly to date, and are very excited about expanding our partnership all over the world. ” said Chris Hughes, Chief Executive of Brand Events.”Golf LIVE is an event unlike any other and we are very proud to partner with the market leader within the golf industry.”

Speaking of his delight at the partnership between Brand Events and IMG, Guy Kinnings, Director of IMG Golf, EMEA, said: “After the great success of the inaugural Golf LIVE in 2010, we are very excited and pleased to be working even more with Brand Events to progress the event’s growing reputation. Our companies’ respective skill sets very much complement each other and we are very confident that this innovative concept will be a hit around the world, our global network leaves us well placed to reach new audiences.”



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