Jones Global Sports has announced two new appointments to Bobby Jones designed to assist in preserving and expanding the brand. Sports Marketing Communications agency, Medi8 Limited, has been retained as the company’s first European PR agency and Fraser Dunsmore has been taken on as a new business consultant for Europe.
Both appointments come days after the company launched its Twenty Fourteen collection, which will deliver in Bobby Jones’ 25th Anniversary year. “Only one or two apparel companies have reached the milestone we look forward to celebrating next year,” comments Bobby Jones’ Director of Europe, Grahame Jenkins. “Our brand has very strong values that drive our decisions and reassure our customers. The grace and dignity that Bobby Jones brought to the game is mirrored in every aspect of our business and I am delighted to have Medi8 on board to tell that story in such an important year.”
“Bobby Jones is an iconic name in the golf world, so obviously we are honoured to be offered the chance to work with the brand that bears his name at such an important time in the brand’s development,” commented Nicole Wheatley, Director of Medi8.
For the last two decades, Bobby Jones has provided luxury men’s and women’s sportswear, including polo shirts, button downs, shorts, slacks and sweaters/knits to exacting consumers looking to exude a classy, cool confidence on and off the course. The Bobby Jones brand can be found at the finest golf clubs, resorts and haberdasheries in the world.
Bobby Jones www.bobbyjones.com