Representatives from the UK’s newest golf distributor, Barrelfield Golf Europe, are to attend the 60th PGA Merchandise Show, which takes place in Orlando later this week (January 23-26).
Directors Ross Hastings, Nik Evans and Peter Rice will travel to Florida to work alongside their colleagues at Kikkor, Chervo and SwingSmart, which is each distributed in the UK by Barrelfield Golf Europe.
They will also be meeting with a number of companies looking to appoint new distributors in Europe and still have some appointment times available for interested parties.
Surrey-based Barrelfield Golf Europe is a subsidiary company of Barrelfield Media, which was established in 1982 and is one of the largest independent publishers of dedicated property titles in the country.
The company’s sales force is led by director Ross Hastings, the man who first introduced Callaway and Galvin Green to the UK. In a career which itself spans more than 20 years in the golf business, Hastings has also previously been the official distributor for Burberry and Cleveland, and has been employed by Jack Nicklaus and Srixon. His track record is impressive and his network of retail contacts unrivalled.
The 60th anniversary of the world’s largest golf trade show promises to be as busy as ever with 1,000-plus exhibitors covering nearly 10 miles of show aisles, one million square feet of interactive exhibit, demo and presentation space, around 1,400 members of the media and more than 40,000 influential PGA professionals and other visitors.
Chervo’s outstanding range of technical golf apparel can be seen on booth #5962; Kikkor Golf’s market-leading crossover golf shoes are at booth #5642; and New Spin Golf will be demonstrating the innovative SwingSmart analysis system at booth #1323.