Baroness UK, leaders in high-quality turf maintenance equipment, have unveiled a significant expansion to their UK facilities with the opening of a new 22,000 square foot facility in Basingstoke, Hampshire.
The facility will strengthen operational capabilities and provide enhanced support and training for partners in their UK, Irish and European dealer network.
The Basingstoke hub becomes the third such building in the UK and marks a significant milestone for the brand as they seek to support their 18 dealers operating out of 46 sites throughout the UK, Ireland and across the EU.
Together with underscoring their commitment to delivering exceptional service, the strategic investment also allows Baroness to streamline further machine imports, have a larger dedicated space for hands-on training and stock a wider range of spares and parts.
“As demand for our equipment continues to grow, it’s vital we are investing in the infrastructure that enables us to meet the needs of our dealers and end-users, not only in the UK but further afield,” comments Baroness UK Director Adam Butler. “The new facility will support increased inventory and faster delivery but will also give us the space we need to run new and more frequent training programmes to ensure our dealers are equipped with the knowledge and resources they need to deliver the exceptional quality and reliability that Baroness is known for.”
He added: “We see this as a necessary step to elevate our operation to the next level. It’s not just growing our footprint, it’s strengthening all elements of our manufacturer/dealer relationship which will put us in the best position to provide unmatched support in every aspect of the ownership and service of a Baroness and AgriMetal product.”