Global Edition

Azalea takes on London Golf Club account

10.57am 17th May 2021 - Corporate

London Golf Club has taken on the services of Hampshire-based PR and marketing company Azalea to help elevate the popular Kent club’s profile in the year that it returns as a host venue for a European Tour event.

The  36-hole venue in Kent, which boasts two Jack Nicklaus-designed courses –The Heritage and The International – will host the English Open’s return to the European Tour schedule this year (August 12-15), which will be fourth and final event of the European Tour’s UK Summer Swing.

Having hosted the European Open (2008 and 2009) and the Volvo World Match Play (2014), London Golf Club became the first European Tour Destination in 2010 and is no stranger to staging the top events in golf. It also hosted two editions of the Staysure Seniors PGA Championship in 2018 and 2019 and has established itself as one of the UK’s leading new golf venues since its opening in 1994.

London Golf Club chief executive Stephen Follett, said: “It’s an important year for us to cement our place among the UK’s top courses and Azalea’s expertise and knowledge of the golf industry and media will certainly help us achieve that.”

Azalea director Andy Barwell said: “London Golf Club has some ambitious future plans and it’s exciting for us to be involved with a club which has forged such a strong reputation and brand in a relatively short time.”   


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