Global Edition

Avoncrop backs BIGGA Education programme

3.08pm 26th March 2019 - Corporate - This story was updated on Wednesday, March 27th, 2019

Avoncrop Amenity Products has demonstrated the strength of its relationship with the British and International Golf Greenkeepers Association by becoming BIGGA’s latest Education Supporter.

Avoncrop Amenity Products, which was founded by Rod Feltham in 1990, is a leading supplier of turf management products and sportsground equipment to the sportsturf, amenity horticulture and landscaping industries throughout South West, South East and Southern England, including London Home Counties,  Wales and the Midlands.

Johanna McCloskey was originally employed as the financial controller as Rod grew the business throughout the 1990s. In 2004, Rod was immensely proud that Avoncrop Amenity Products achieved, ‘By Appointment to Her Majesty The Queen,’ a Royal Warrant for the Supply of Horticultural Products.

Johanna became managing director in 2015 under Rod’s chairmanship and embraced control of the company upon the recent passing of her father in 2017.

Avoncrop Amenity Products has evolved with the businesses it serves and over almost 30 years the company has forged many strong partnerships with people throughout the sportsturf and amenity horticulture industries.

Johanna said: “I believe the strong foundations of the company are built around the family environment and core values of trust, integrity, discretion and goodwill that Rod worked so hard to develop. We are ever mindful and alert to our responsibilities around business civilities, product technical support and industry patronage. Avoncrop Amenity Products has a history of being involved with BIGGA’s Sections throughout our areas for over 20 years.

“We are very excited to formalise and accelerate our continuing commitment to greenkeepers around the country. Signing this agreement renews our purpose to encourage and assist our customers and friends to realise their potential. I’m really pleased to have signed this contract to become a BIGGA Education Supporter and we’re really looking forward to developing our relationship with BIGGA, its members, our peers and colleagues even more in the future.”

BIGGA Business Development Manager Lauren Frazer said: “Avoncrop Amenity Products has a long history of supporting BIGGA members and back in 1995 was one of the first companies to support the association’s Education and Development Fund. I’m delighted that a company with such a proud history of working alongside our members has made the decision to formalise its relationship once again by becoming the association’s latest Education Supporter. The backing of regional companies such as Avoncrop Amenity Products can only strengthen the regional resources and support available to our members.”

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