Following its recent acquisition of ifyougolf.com and Blue Bay Golf Holidays, Your Golf Travel.com continues its rapid expansion into 2009 with the six figure purchase of the golf travel resource website www.uk-golfguide.com.
Widely regarded as UK golf’s own ‘trip advisor’ site, uk-golfguide.com is the largest independent golf course and travel review site in Europe, featuring over 52,000 impartial reviews from ‘real’ UK and European golfers. The website has over 2.4 million unique visitors a year, with over 14 million page impressions built up organically over the last 12 years of trading.
“The purchase of uk-golfguide.com is an excellent acquisition for Your Golf Travel.com”, says managing director, Ross Marshall. “It aligns perfectly with our desire to become the one-stop-shop for golf travel, with greater access to golfers in the UK and European golf markets. Uk-golfguide.com will also allow us to understand the needs and to communicate better with our golfing demographic.”
With record sales figures in January, Your Golf Travel.com forecasts that in 2009 it will service up to 100,000 travellers in as many as 26 countries. It currently provides experienced guidance on golfing holidays at over 1,200 destinations worldwide.
Now reaching a larger audience of golfers, with the purchase of uk-golfguide.com the company will not only continue to offer fantastic travel deals, but, thanks to its newly acquired wealth of informed reviews, it will also provide its clients with greater destination insights. The website will additionally generate significant revenue as a marketing and sponsorship platform to its large golfing database.
John Tuach, founder of uk-golfguide.com believes he’s found the “perfect custodians” for the site. “I have witnessed the growth of Your Golf Travel.com first hand,” he says. “Their aims and goals will ensure the site does everything I set out, in order to become a great interactive resource for golfers, by golfers. I look forward to seeing it develop and grow and I am especially pleased that I will be involved in the continued success of the business in an advisory capacity.”
Your Golf Travel.com www.yourgolftravel.com