Global Edition

American Golf launches Sutton Coldfield store

2.51pm 31st January 2014 - Corporate - This story was updated on Saturday, February 1st, 2014

american golf Sutton Coldfield
american golf Sutton Coldfield

American Golf, Europe’s largest multi-channel retailer of golfing equipment and accessories, has launched its new store at Sutton Coldfield as part of its ongoing expansion programme across the UK and Ireland.

The 2,700sq ft outlet, which has created eight jobs, is the first of six openings planned in 2014 and is the retailer’s 102nd store.

Situated at Princess Alice Retail Park near Boldmere Golf Club, the store will provide the region’s golfers with an extensive range of the latest equipment and accessories, including some of the industry’s biggest brands such as TaylorMade, Callaway, Ping, Nike, Galvin Green and Motocaddy.

Customers to the Sutton Coldfield store will benefit from American Golf’s price guarantee scheme and Guaranteed Trade-in programme. The store is also running a range of opening offers until 16th February 2014.

American Golf has appointed PGA Professional Alan Souter as Store Manager for the Sutton Coldfield outlet. Alan said: “Sutton Coldfield is privileged to host to some of Birmingham’s most prestigious golf courses. We look forward to welcoming the local golfing community to our store and help to improve their game through our Global Play Golf Simulator and in-store putting green, as well as American Golf’s free custom fitting services.”

Kevin Styles, American Golf’s Chief Executive Officer, said: “Our new site in Sutton Coldfield is a great example of the new concept stores that we are rolling out across the country. Store Manager Alan Souter is an experienced golf professional and, alongside his dedicated team, will provide specialist gameplay and equipment advice that will have a tangible impact on our customers’ scores.”


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