Global Edition

american golf invite customers to join ‘The Club’

7.30am 14th March 2006 - Corporate

american golf, Europe’s largest specialist golf retailer, today announces the launch of the company’s first fully integrated loyalty scheme, appropriately named ‘american golf Club’ and will be launching this April.
The card-based scheme will be offered free to all customers with a range of benefits including: regular exclusive in-store offers, prize draws, event days, golf lessons, product launches and access to exclusive third party benefits such as holidays and insurance. The scheme will operate both in-store and online, allowing customers the opportunity to redeem offers across both channels.
In addition to the offers the company will be able to link line level transactional data offering increased efficiency from direct mail campaigns and more targeted promotions.
Andrew McDonald, business development director, american golf comments, “We are excited by the launch of the ‘american golf Club’, it represents our continued and increasing efforts to get closer to our customers and to engage with them on a more regular basis.
“The Club will also provide us with a tremendous marketing tool for the business in conjunction with rewarding our customers in the most appropriate manner. We regularly communicate to over 350,000 golfers and look forward to this figure increasing”
Andy Wood, managing director, Total DM said, “We are looking forward to working with american golf on this new launch. The loyalty programme will no doubt enhance the performance of this already award-winning company, especially in terms of achieving a better understanding of how the customer base behaves, what they want and with how they prefer to be communicated”
American Golf operates from 73 stores across the UK and Ireland.
American Golf

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