Global Edition

American Golf drives youth campaign

8.00am 18th January 2008 - Corporate

Europe’s largest specialist golf retailer American Golf is to drive the new initiative Go4Golf, a nationwide tour to find young playing stars of the future. The multi-award winning golf chain, which has 71 stores across the UK and Ireland and a pan-European online presence, has teamed up with Manchester-based Vertigo PR on the six-figure project.

The nationwide Go4Golf tour , which will take place in 40 town and city centres across the UK, will be launched to the international golf trade at this month’s PGA Golf Show in Orlando, Florida. A number of the sport’s leading manufacturers are also supporting the initiative, which will tee off in March.

Working in partnership with stores, councils and educational bodies, Go4Golf will involve celebrity endorsement, a nationwide programme of outdoor events, national and regional media sponsorships, product giveaways and the exploitation of a dedicated website –

American Golf chief executive Andrew McDonald, said, “The Go4Golf campaign supports our mission to attract as many young people as possible to take up the game and to reap the rewards of the exercise, camaraderie, fresh air and sporting challenge it offers.

“The likes of Tiger Woods and Michelle Wie have certainly helped raise the profile of the game amongst young people and we are hoping to introduce golf to anyone who simply fancies giving it a go.

“The tour aims to bring the game of golf to life by capturing the imagination of children and young adults who would otherwise possibly never pick up a club and hit a ball.”

McDonald concludes, “The Go4Golf national campaign is sure be a great addition to the youth golfing calendar for 2008, as dynamic and results driven initiative that plans to get as many children involved in the sport as possible.”

American Golf

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