American Golf, Europe’s largest golf retailer, and Demandware, the industry-leading provider of enterprise cloud commerce solutions, have been announced as the winners of the ‘Retailer Technology Initiative of the Year’ at the Retail Week Enterprise Awards. The announcement was made at the awards ceremony in London’s Grosvenor House Hotel on Tuesday 25th November.
American Golf and Demandware were selected as the finalists for their innovations in technology and multichannel retailing after successfully partnering to re-launch seven ecommerce and mobile sites as part of the retailers international expansion plans. Demandware Commerce has provided American Golf with a wealth of new opportunities to improve the customer experience as it grows online across Europe. By working with Demandware, American Golf has been able to introduce successful customer segmented and time limited events , launch promotions within hours and introduce greater personalisation across all sites.
Pat Foley, Head of eCommerce at American Golf reflects on the win: “By working with Demandware, we achieved in three months what would have taken up to a year, accelerating the expansion of our online offering. Being selected as the winner for the Retailer Technology Initiative of the Year Award at the Retail Week Enterprise Awards illustrates the expansion of ecommerce operations across multiple regions. We are now on the front foot in every area – from daily website management right through to international expansion – which empowers us to act with speed and agility and stay one step ahead of the competition.”
Andrew Gilboy, VP-EMEA at Demandware adds: “Fast time to market is critical for high growth retailers like American Golf. Managing the complexity of multiple brands, channels and geographies, along with responding to the changing demands of consumers, can be a daunting task. We are delighted that the Retail Week Enterprise Awards have chosen to reward American Golf for its bold approach to adopting tools and capabilities that enable it to continue growing and transitioning towards omni-channel retailing.”
The Retail Week Enterprise Awards recognises and celebrates fast-growing companies and the people behind their success, bringing together the very best of the industry for a glittering evening of recognition, celebration and networking. With eleven categories, the awards cover a wide range of achievements across the retail landscape and the ‘Retailer Technology Initiative of the Year’ category celebrates innovations in technology and multichannel retailing, which are major areas of focus for all retailers.
George MacDonald, Executive Editor, Retail Week, concludes: “This is a great time in the UK, as innovative companies continue to grow, helping to ensure the country’s future economic success. That’s why we want to mark the importance of emerging companies and put them in the spotlight at this fantastic awards ceremony. Retail Week wanted to create a platform upon which we could shine a spotlight on these success stories – highlighting future industry leaders and demonstrating the brands shaping the future of the whole sector.”
American Golf www.americangolf.co.uk