Global Edition

AHEAD And The Nicklaus Companies Extend Longstanding Partnership

12.18pm 17th March 2021 - Corporate

AHEAD has extended its partnership with the Nicklaus Companies and golf legend Jack Nicklaus and will continue to exclusively produce their branded headwear collection worldwide, including the iconic Jack Nicklaus signature and Golden Bear trademarks.

“The Nicklaus Companies is thrilled to continue our successful partnership with AHEAD into our third decade together,” said Andy O’Brien, President of Nicklaus Brands.  “Jack is proud of his relationship with AHEAD and the collaboration’s impact on charities.  The creativity and collaboration we enjoy in working with our friends on the AHEAD team has created a difference in the market.”

Over the years Golden Bear branded products and the innovative Play Yellow campaign, chaired by Jack and Barbara Nicklaus, have benefitted United Way and the Children’s Miracle Network Hospitals.

“AHEAD has been a partner with Jack Nicklaus and the Nicklaus brands for over two decades and it is a privilege and honor to carry on this special relationship,” said Anne Broholm, CEO, AHEAD. “For Mr. Nicklaus to continue to select AHEAD for his headwear of choice serves as a motivation for our team to keep striving for excellence in everything we do, just as he has done throughout his distinguished career.”

Nicklaus will continue to appear in AHEAD’s marketing materials, headwear catalogs, point-of-sales materials, and on the company website. AHEAD’s line of Nicklaus headwear is available for purchase at the company’s online shop

AHEAD also produces exclusive Nicklaus-themed product collections for The Memorial Tournament and GOLF Magazine

During Nicklaus’ storied career, he recorded 120 professional victories, including a record 18 major championships, with a record six titles coming at the Masters. Nicklaus is also one of the world’s most acclaimed golf course designers. He has personally been involved in the design of over 300 courses, while the firm he founded, Nicklaus Design, is considered the global leader in golf course design with over 425 courses open for play in 45 countries and 40 states.

Together, Jack and Barbara have also created an indelible mark on children’s healthcare through the Nicklaus Children’s Health Care Foundation .

In addition to its relationship with Jack Nicklaus, AHEAD has forged many other key partnerships in the golf industry, including with the USGA, PGA of America, PGA TOUR, Arnold Palmer Enterprises, and the ANNIKA Foundation.

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