Global Edition

AboutGolf partners with Decathlon

12.30am 28th November 2006 - Corporate

AboutGolf Europe has been selected by leading European sports retail group Decathlon to install six state of the art indoor golf simulators into selected stores across continental Europe. The installations will take place in Paris, Lille, Madrid (2) and Bilbao as part of a long term strategic plan, to introduce leading technology into Decathlon’s golf retail environment. Over the course of the next three years the plan is to install a total of 30 simulators across the company’s 350 stores to assist sales staff provide the highest levels of service to customers looking to purchase new golf clubs.

Key to Decathlon’s decision to select the About Golf Simulator was the high levels of accuracy of data delivered by the system, a critical requirement when custom fitting the correct golf clubs to a customers individual swing. The About Golf Simulator utilises advanced Phased Array radar tracking technology, developed by leading technology company EDH Sport which provides highly accurate shot data which can be used for custom fit purposes. In house graphics software design results in simulation standards reaching new levels of realism all supported with quality installation, technical support and service.

AboutGolf Europe is the only European supplier of the AboutGolf indoor golf simulator. The company was founded by Simon Burrows, a PGA qualified professional, to bring this extraordinary indoor golf simulation system to Europe. With over 10 years of personal golfing experience, he found that the AboutGolf simulator offered a significantly better and more reliable experience than other simulation systems.

Commenting on the contract with Decathlon, Simon Burrows said, “To be associated with such a high profile retail groups as Decathlon is a great testimony to the quality of the About Golf Simulator product. Not only have we been able to provide users with outstanding realism but also accuracy that is proven to sell more golf clubs, in fact Decathlon report that in the sites where a simulator is located sales have increased by on average 2 sets per day, over a year this equates to a staggering figure of over 700 sets.”
AboutGolf Europe

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