Global Edition

Abacus Sportswear appoints new Asia-Pacific distributor

12.37am 30th October 2013 - Corporate

 

Abacus Sportswear’s Sven-Olof Karlsson and Affinity Golf’s Chris Bath
Abacus Sportswear’s Sven-Olof Karlsson and Affinity Golf’s Chris Bath

Abacus Sportswear, the Official Apparel Partner of the Asian Tour and pioneer of high-performance stretch waterproof fabrics, has boosted its Asia-Pacific presence with the appointment of Affinity Golf as a new distributor in the region.

The agreement will see the Australian distributor provide abacus® products to the golf and corporate sectors in Australia, New Zealand and Fiji, strengthening Abacus Sportswear’s existing regional distributor network.

Commenting on the new partnership, Chris Bath, Affinity Golf’s General Manager, said: “Abacus Sportswear’s emphasis on functional, quality golf apparel with innovative technical features presents the perfect fit to our business.

“Our extensive product range and established local reputation means we are well placed to provide an unrivalled service to Abacus Sportswear, and the clear synergy between the two businesses provides a strong foundation for the brand’s growth within the Asia-Pacific region.”

With brands including Calvin Klein Golf, Dwyers & Co. and Green Lamb, Affinity Golf’s brands are stocked in the region’s leading resorts, clubs and off-course facilities.

“Asia has been a growth market for us. Over the past few years, we have expanded our presence in China, South Korea, Thailand and Singapore, and this new agreement extends our reach in this dynamic region,” added Sven-Olof Karlsson, Managing Director of Abacus Sportswear.

“This newly established relationship is a major component in growing the abacus® brand and establishing it as a truly global label in the golf industry.”

Abacus Sportswear, officially launched its brand in China at the Beijing Golf Show in March 2012. The Swedish company, through its collaboration with a strong local distributor network has been able to capitalise on the tremendous opportunities the Asia-Pacific region has to offer, and continues to invest in its services to its global retailers.

Abacus Sportswear www.abacussportswear.com

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