Global Edition

 

A lifestyle label for the younger market

7.40am 23rd August 2007 - Corporate

Inspired by today’s fast growing number of young golfers, dressed to a tee (sic) – a new company based in Leamington Spa – has launched its first collection of lifestyle golf wear, unveiling a fresh and laidback attitude to golf, both on and off the course.

Aimed at 18-35 year old men and women, dressed to a tee’s golf shirts and t-shirts challenge the unspoken rules governing golf’s dress code by ‘sending the old dreary look of traditional golf wear back to the 20th century’.

“Cleverly designed without compromising on the functionality or durability of the garment, these energetic and vibrant golf shirts will add style to anyone’s game,” said a spokesman. The shoulders have been reinforced with extra material to make bag carrying more comfortable and the twin needle stitching ensures each item is extremely robust and can withstand even the most demanding use.

Ideal for heading down the pub or working on that bit of bunker magic on the beach, dressed to a tee’s t-shirts take the brand’s ‘swing easy’ attitude off the course. Representing the company’s vision for modernising golf, these fun and innovative designs breathe much needed life and energy into the image of this great game.

Using certified, sustainable organic cotton, all dressed to a tee’s products are made to the highest standards in Portugal. This organic cotton is not only ethically sourced and environmentally friendly (using no pesticides) but also boasts natural wicking elements which help keep you cool by removing moisture from your skin as you play hard on…and off the course.

dressed to a tee clothing sells through a number of online retailers including; Clubhouse Chic, Golf Garb and Golf Links, as well as, being stocked by pro shops at UK golf clubs: Edgbaston, Brailes, Leamington, Broadway, Ingon Manor and St Enodoc.

Sam and Harry, the co-founders of the company, said, “We wanted to start a golf clothing company that embodied our spirit and enthusiasm for the game. We’ve both been playing golf for a number of years and have always been struck by the strict, albeit unspoken, rules governing dress code. Golf’s reputation has suffered because of this. It’s our aim to make golf and golf clothing more fun and, in the process, more appealing to a much wider range of people.”

dressed to a tee www.dressedtoatee.co.uk

       

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