The recent ‘Revenue and Retention’ UK wide Roadshows delivered in conjunction with market leaders from their respected fields; 59club and Teeofftimes.co.uk have proven to be a big success.
Over 200 dignitaries and key people from the venues spent the morning with both companies, who delivered thought provoking presentations of new ways to increase revenue and improve member and visitor retention within the golf.
59club, the market leaders in providing bespoke mystery shopper performance measurement programmes for the golfing industry, offer proven ‘sales and service’ performance analysis tools that measure all levels of customer service deliverance for both members and visitors. By use of mystery shopper recorded calls and live visits, 59club is able to provide golf clubs with detailed feedback to help them manage, improve and maintain their levels of customer service, offering a multitude of ways to increase revenue and profits whilst reducing marketing costs.
Matt Roberts, Director 59Club said: “There has never been a better time for golf clubs to focus on delivering service levels that represent value for money. It is essential that clubs understand what their golfers need and then go about delivering it to the very best of their ability. In these difficult times where customer loyalties have been tested in the search for value for money, it is imperative that your club is delivering service at its highest level.
“Those who were in attendance at the road shows were able to understand first hand the detailed working practices that 59club use to measure levels of customer service. Our goal is to help clubs gain a better understanding of the importance of customer service deliverance and how this, in turn affects the ‘referral’ aspect. All were also exposed to our detailed sales procedures used to help convert society or corporate group golf day enquiries, all of which are aimed towards increasing turnover and profits in the process.”
59club’s experience leaves no stone unturned in order to assist clubs to increase their profit margins by bucking the trends during these hard times, helping clubs secure and service those all important club members, individual green fee and group societies enquiries and bookings.
Over the years 59club has worked privately with the leading golf groups De Vere, Marriott, Macdonald and Q Hotels plus a wide number of independent and private members clubs such as Stoke Park Brocket Hall, The Belfry and Celtic Manor developing a portfolio of venues that are amongst the most successful in their field and who have the ambition and desire to stay at the top of the game.
Since the Road shows, many of the venue managers and owners have gone on to work within the 59club programme in order to improve and maintain better service levels, ultimately in an attempt to achieve ‘customer service excellence’ at their club. These new 59club clients are enjoying the benefit of the impartial, detailed feedback that 59Club delivers and now have a unique ‘competitive advantage’, as the 59club services allow them to compare their mystery shopper results against their chosen competitors, the best performing clubs, other venues within their group set and the rest of the industry.
Since the launch of Teeofftimes.co.uk in 2007, theWindsorbased business, and sister company ofEurope’s largest golf travel company, Golfbreaks.com, has been at the forefront of delivering a convenient and easy way for golfers to book tee times online. It currently works with 750 golf clubs and resorts in theUKandIrelandand it is expected that by the end of 2011 more than 200,000 golfers will have used the service, a growth of 98% year-on-year.
Richard Barker, Head of Product & Business Development for Teeofftimes.co.uk said: “The feedback from our road shows has already been hugely encouraging, clubs were very pleased by the amount of control they have over their tee-time price, availability and the level of support offered to them by the regional account management team.
“Delegates were quick to embrace the benefits of our online tee-time booking service and the vast reach available to them through some of our partners, The Daily Telegraph, Today’s Golfer and the Golf Today. We hope that the attending golf clubs left with a full understanding of the opportunity the online marketplace can present and how it can boost golf club revenues”