Benchmarking company 59club has launched a new division to cover France, Belgium, Holland, Switzerland, Germany, Austria, Morocco and Tunisia.
The new division will be led by Paul Armitage, the general manager of Le Golf National, who alongside his commitments with the club, will also co-own and drive 59club’s expansion into Western Europe & North Africa, the latest addition to the customer service specialists, which currently operates across the UK, Europe, the Middle East, Africa, Asia and the USA.
With a dedicated local presence, 59club’s hold in Western Europe & North Africa is set to perfect the golf, leisure and hospitality experience afforded to consumers whilst driving club revenues to new heights.
Following the launch of the new division, 59club CEO Simon Wordsworth said: “We’re absolutely thrilled to extend our scope of service into Europe and North Africa and hit the ground running with the launch of this new business. 59club is all about the people, and we couldn’t ask for better partners to lead this division than Paul Armitage and Sylvain Marcati, who will drive our expansion within the region. We have the utmost confidence in them both.
“Our objective data-collection and analytical models will help golf clubs and other hospitality properties to achieve more out of their operations and begin to put customer service at the forefront of club and resort management once again. It’s great to see our product now available in the French language.”
Armitage has been working in the golf industry since 2003, and has filled several roles as general manger, and building brand reputation and business in various golf facilities, and also as managing director for one of Europe’s leading golf networks.
He joined the French Golf Federation in 2014 to help prepare Le Golf National, not only to host the 2018 Ryder Cup, but also to raise the levels of service and experience to resemble that of other major tournament golf destinations around the world.
“Customer service has to be the number one priority for all hospitality providers,” said Armitage. “In today’s world, competition is fierce. Once you lose a customer to poor service, they are likely never to return. That’s why 59club was created. It’s the only golf, leisure and hospitality-specific benchmarking tool in the world that provides this type of objective analysis, ensuring operators are making informed decisions to increase customer retention. I am extremely proud to have excelled under the armoury of tools provided by 59club at La Golf National, and equally as excited to drive the same significant successes for my peers across the region, that an association with 59club delivers.”