American golf and leisure clubs, hotels, restaurants and spa destinations can now benefit from an in-depth vision into their operational successes and areas in need of improvement thanks to 59club USA, the latest addition to the world’s leading customer service specialists – currently operating across the UK, Europe, the Middle East, Africa, and Asia.
59club are famed for their market-leading performance management tools, their customer satisfaction surveys, mystery shopping audits and training & education services which are widely regarded as best-in-class across industry.
Trusted by many of the world’s leading venues, 59club delivers an acclaimed route to measure and develop customer service levels and staff sales performance. Their intel and expertise hold the key to drive growth, providing a significant increase to customer acquisition, satisfaction, retention & profitability within businesses of all sizes.
Since opening, 59club USA has already engaged with more than 30 well-known golf clubs and resorts in America, including 14 TPC properties and Bobby Jones Links – one of the world’s largest golf management companies.
59club’s online dashboard allows these managers to compare results to the industry benchmark, elite-performing properties and even direct competitor venues of their choice, making it one of the only ways for venues to measure how well they are performing within their market.
Following the launch of 59club USA, 59club CEO, Simon Wordsworth, said: “We’re absolutely thrilled to extend our scope of service into America and hit the ground running. We couldn’t ask for a better partner to lead this division than Mike Kelly who will drive our expansion into America. We have the utmost confidence in him and his team. Our objective data-collection and analytical models will help golf clubs and other hospitality properties to achieve more out of their operations and begin to put customer service at the forefront of club and resort management once again.”
Kelly has over 30 years’ experience in the hotel, golf and leisure club management industries, including serving as the Executive Vice President of Reynolds Plantation, a six-golf-course, master-planned community in Greensboro, Georgia. He has also worked at The Boulders in Carefree, Arizona; Blue Ridge Mountain Club in Blowing Rock, North Carolina; Houston Oaks in Hockley, Texas and Waterfall in Clayton, Georgia – each offering significant real estate and club components.
“Customer service has to be the vanguard of your company’s strategy in conducting business” said Mike Kelly, Managing Partner of 59club USA. “In today’s world, competition is fierce. Once you lose a customer to poor service, they are likely never to return. That’s why 59club USA was created. It’s the only golf, leisure and hospitality-specific benchmarking tool in America that provides this type of objective analysis, ensuring operators are making informed decisions to increase customer retention.”
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Pictured top: One of the new 30 clients is We-Ko-Pa Golf Club, AZ. (Photo credit Lonna Tucker)