ProQuip Golf has acquired exclusive distribution rights for Zerofit base layers in the UK and Ireland.
Zerofit is a Japanese sports technology brand and claims to manufacture the ‘world’s warmest base layers,’ for elite sports and outdoor pursuits.
Laboratory testing found that Zerofit’s patented Heatrub technology was successful in generating five times more heat than an average compression base layer.
Mr Koji Higashi, founder of Zerofit and owner of Eon Sports and Giga Golf, said: “I am delighted to partner with ProQuip Golf to distribute our innovative products in the UK and Ireland.”
He added: “A standard base layer seals in body heat through compression and tightness of fit, which can cause the wearer to sweat more and feel restricted. Zerofit is different, a blend of five innovative fabrics and a patented knitting process creates a relaxed comforting fit, insulating warmth around the body and generating heat in response to physical movement; we call this friction heating.”
Russell Brooks, general manager of ProQuip Golf, said: “Zerofit base layers are some of the best garments we’ve encountered in 40 years manufacturing and distributing weatherwear and apparel for golf. They stand apart from other performance base layers because they deliver unprecedented warmth, comfort and freedom of motion at the same time as being super-soft, lightweight and functionally efficient at wicking sweat and retaining heat.”
ProQuip will distribute Zerofit’s Move and Ultimate base layers to golf retailers in the UK and Ireland. The existing ProQuip sales team will now carry ZeroFit alongside ProQuip weatherwear and apparel.