Leading Courses, Europe’s largest golf course comparison website has formed a commercial partnership with Faurecia Aptoide, the leading automotive App Store, allowing car owners around the world to find and book golf courses directly from their car’s infotainment system.
Leading Courses is the largest golf course comparison website in Europe, making it possible for golfers to book tee times at thousands of golf courses. The platform is available in seven languages, with information about over 25,000 golf courses in 156 countries and is visited by over 400,000 avid golfers per month that find, book and review golf courses.
Faurecia Aptoide is a joint venture between Faurecia, one of the world’s leading automotive technology companies, and Aptoide, one of the largest independent Android App Stores. Faurecia and Aptoide joined forces in 2019 to develop and operate Android App Store solutions for the global automotive market.
Through the scalable and adaptive App Store solution developed by Faurecia Aptoide and embraced by the BMW Group, Leading Courses offers golf lovers the possibility to easily find and book golf courses directly from their car, making it more accessible than ever. This partnership will contribute to the growing demand of “on the go” tee times.
Ruben Meiland, CEO at Leading Courses, said: “This partnership with Faurecia Aptoide is very exciting and a great milestone for Leading Courses’ on-the-go experience. We cater to hundreds of thousands of golfers globally, many of them through our mobile app. We help them to find and book courses that suit their needs, whether they’re planning ahead or deciding where to play on the spot. Making our services available in cars through Faurecia Aptoide’s forward-thinking app solution provides a fantastic service for golfers across the globe.”
Thijs van Herkhuizen, General Manager at Faurecia Aptoide, commented: “Having Leading Courses as our partner is incredibly rewarding as it contributes to our connected in-car experience by allowing vehicle users to reserve their tee time from the comfort of the car. We are excited to work together and to keep shaping the onboard infotainment experience.”