Royal Albartross is to donate 10% of all online sales in May to ClubsHELP, a newly-formed foundation created to connect US golf clubs with hospitals in their local areas to provide support for health workers as they care for victims of the COVID-19 pandemic.
The move from the London-based fashion/golf brand, follows a challenge issued by South African golf legend Ernie Els, who asked fellow professionals, club golfers and golf businesses everywhere to adopt their local hospital and tap club resources to deliver greatly needed supplies to those on the frontlines during this unprecedented international health crisis.
“I am delighted to accept this challenge from Ernie,” said Alex Bartholomew, founder and CEO of Royal Albartross. “It’s the least we can do for the first responders who are putting their lives on the line every day. We recognise that we are part of a larger golf family and community and believe Royal Albartross can make the greatest positive impact by contributing to the Clubs HELP organisation to serve our communities through our golf clubs.”
To purchase a Royal Albartross product and support ClubsHELP, visit www.albartross.com. To pledge support, or find out more details, visit www.clubshelp.org or text ClubsHELP to 71441.
To check out Ernie Els’ challenge video, click here.