The PGA are supporting Members through lockdown by helping them to access new audiences and entertain golfers through a centralised YouTube channel.
By aggregating the content of the many members who are already creating video content, the PGA are actively helping them to grow their social followings and engage with golfers.
The channel effectively gives all PGA professionals the ability to access an engaged golfing audience instantly.
For the consumer, there is the chance to get their golfing fix and keep the game at the forefront of their minds at a time when they are unable to play.
The campaign is based around the PGA’s existing YouTube channel and will extend across popular golf media sites, social media, and YouTube itself as part of a co-ordinated organic and paid campaign.
In order to encourage consumers to the site, the PGA has received support from Partners including Ping, The Belfry, Bowood Park, and PGA National Ireland Slieve Russell, who have provided prizes for a series of giveaways in the coming weeks.
The channel is organised into playlists that include: Lockdown Learning; Family Fun; and Games at Home. It is also divided into regions so consumers can easily find a local PGA professional.
“We have been amazed at the creativity and ingenuity our members have shown throughout this difficult period,” said Richard Barker, the PGA’s Executive Director, Business Development.
“So many have been so quick to market with content and information for golfers relevant to the lockdown scenario. It has been amazing to see.
“We want to support our members by helping to amplify this content to the widest possible audience. It also signifies the start of a journey the PGA will go on in supporting its members through the promotion of their services,” said Barker.