PlayMoreGolf, the first flexible golf membership linking individual golf clubs across the UK under one membership, has witnessed unprecedented demand for the online platform since the Government lifted restrictions on playing golf in England and Wales.
Key stats:
- Daily enquiries to PlayMoreGolf increased by 1,481% since restrictions were lifted
- Website traffic over the past 10 days has increased by 667%
- 252 Partner clubs have benefited also, with clubs on average welcoming 19 new members
- PlayMoreGolf forecasts show some clubs could finish the month of May 50+ joiners
As the nation was ordered into lockdown in light of Covid-19, few could have predicted the impact on the golf industry. With enforced closures across England and Wales, there was palpable apprehension as to whether clubs would survive. With many memberships due for renewal and the economy under strain from job losses and millions of workers being placed on furlough leave, retention rates across the UKs courses understandably fell.
Daniel Hodson, Director, PlayMoreGolf, commenting on the surge in demand for the flexible memberships platform, said: “A flexible membership recognises the demands of modern lifestyles, we can fit a membership to their busy lifestyles. Perfectly suited to the modern family and not wedding them to weekend play only, our membership category brings the lost generation of golfers back to the sport, whilst making it affordable and accessible. Not only does it bring in a younger generation, with the average age of a flexible member being 42, but we are seeing these members retain memberships for an average of five years.”
Daniel Hodson discussing the stand-out successes of partner clubs: “Four days after the re-opening of Llanwern Golf Club in Wales, we received 37 member enquiries result in 25 joiners. Furthermore, Cavendish Golf Club, who contacted us during the lockdown, were set up on the platform in 10 days whilst we worked remotely and in their first week they secured three new members at £390 each.”
“Since the Government lifted restrictions, we’ve seen an average of 19 new joiners at our partner clubs, with the highest increase being 40 joiners. This is a really powerful message for clubs who are considering working with us, as new members bring additional revenue helping to futureproof golf clubs against difficult economic backdrop.”
With the golf industry booming now that its back, a flexible golf membership is fast becoming the popular choice amongst golfers. If you are interested in introducing a flexible golf membership category at your club, you can contact PlayMoreGolf on sales@playmore.golf, or visit their website www.playmore.golf
