Hole19, a company that has developed a free-to-download multifunctional golf GPS app with close to 2 million registered users, has reported a surge in rounds played during the month of May as golf returned from course closures related to COVID-19.
In May alone, over 550,000 rounds of golf were logged by golfers using the Hole19 Golf GPS app, which represents a 10% growth vs May 2019 and, unsurprisingly, a 252% growth rate vs the previous month of April, when most golf courses were closed due to the novel Coronavirus.
The UK saw one of the sharpest drops in rounds played across all countries during the month of April, with less than 3,000 rounds of golf played. Comparatively, in April of 2019, a total of 85,000 rounds of golf were logged by golfers in the UK using the Hole19 Golf GPS app.
Hole19 CEO Anthony Douglas said: “We saw the direct effects of COVID-19 in terms of rounds played on a global scale and we were happy to see that golf seems to have made a strong comeback in May”.
Since launching in 2014, Hole19 has now seen over 18,000,000 rounds of golf played, with roughly 32% played by golfers from the US, 22% from the UK and 10% from Germany.
“We’re not only excited about golfers getting out there to play again, but delighted to have seen 45,000 new golfers join the Hole19 community in May organically, without having made investments in user acquisition,” Douglas said.
2019 was a profitable year for Hole19, and even with the coronavirus pandemic affecting the rounds played, the company is still forecasting sustained growth for 2020, mainly coming from increased adoption of Premium subscriptions and attracting new advertisers that are keen to connect with active golfers.
Hole19 has nearly 2 million registered golfers spread over 201 countries in the world, and the free app boasts over 43,000 courses around the world. The app helps golfers before, during and after their round with real-time GPS, scoring & stat-tracking functionalities.
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