As overall golf participation and memberships continue to skyrocket in 2020, GolfNow is reporting a similar surge in rounds booked on its platform throughout the U.K. and Ireland.
On the heels of its best summer in company history, GolfNow set more records in September, highlighted by a 97 percent year-over-year increase in online rounds at golf courses on its various platforms. This was a milestone that also contributed to more than a 113-percent increase in total revenue generated for its partner golf courses.
This growth spurt has been characterised by new customers, as well as golfers who are returning to the game. In fact, September performance relative to new golfers booking via Golf Now was up 184%, with the number of returning golfers who booked online up slightly over August.
The number of golfers who booked on GolfNow in September increased 101 percent year over year, and golf courses accepting visitor play earned, on average, more than £1,300 via rounds facilitated by GolfNow in September, alone. GolfNow technology has made these interactions convenient, with 24/7 access that is more seamless, safer and efficient, not only for the golf course but also for the golfer.
As the COVID-19 pandemic and golfer concerns over safety persist, booking behavior has recently shifted more toward digital. And as golf courses continue to operate with fewer employees with less time to take reservations by telephone, booking online has become an easier and more convenient option. This recent data demonstrates how technology is improving the connection between golf courses and golfers, as well as creating improved ways for golf courses to conduct business.
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