Global Edition

Syngenta and BIGGA Set To Help Golf Unlock Its True Potential

4.06pm 13th February 2015 - Management Topics

SYNGENTA LOGO with RSyngenta has joined forces with BIGGA to extend its exciting project to support and help to revitalise the golf industry – Unlocking Golf’s True Potential.

The company has invested heavily in the future of golf, most recently through its series of widely acclaimed surveys that have identified strong areas of potential demand for the sport.

BIGGA is now delighted to be working with Syngenta towards the successful implementation of the next phase of this activity to make golf courses more attractive places for all to play. The company has been long-term supporters of greenkeepers and the turf management industry as a whole.

Sustainability is the key to success in all aspects of the sport. The key initiatives that make up the Syngenta and BIGGA partnership include:

Syngenta’s Caroline Carroll said: “Greenkeepers have an integral role in providing the playing surface quality, environmental features and facilities that will attract more people to play the game. Their actions are imperative in assuring the environmental and business sustainability of the clubs.

“Working closely with BIGGA at a Regional and National level will give greenkeepers access to our Research and Development resources and support services to help enhance what can be achieved.”

BIGGA CEO Jim Croxton said: “We’re delighted to be working with one of our BIGGA Partners in this exciting initiative. We will be seeking to engage our members at Regional and National level in Operation Pollinator and the importance of correct spray application.

“Unlocking the true potential of golf has never been more important, and this project is a step towards advancing the game through environmental sustainability.”

You can find out more about Operation Pollinator, and Syngenta’s innovations and products, by visiting the Syngenta turf management website – www.greencast.co.uk

BIGGA www.bigga.org.uk

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