TGI Golf Partners picked up ‘invaluable skills’ to enhance their retail outlets at the group’s annual Business Conference held at Marriott Worsley Park.
The free two-day event saw Partners travelling the length and breadth of the UK and Ireland to come together and pick up new skills for their businesses from arange of speakers on a whole host of subjects.
Dr Paul Hurrion, one of golf’s leading biomechanics experts was the keynote speaker and captivated Partners with a seminar titled Putting, Game Within a Game, which he had presented at the recent USPGA Teaching & Coaching Summit in Orlando.
Other seminar leaders who helped Partners enhance their business acumen included MIA Sports – who discussed the deployment and utilisation of club fitting and teaching technology; FootJoy University – who showed Partners the benefits of proper shoe fitting; Phil Barnard of Crossover Technologies who once again educated those present on driving sales and increasing profit.
P&H Direct and Mars were on hand to show Partners how to increase profits made from drinks and confectionary; YOB Golf discussed the corporate golf sector and how to make more from it, while TGI Golf’s Head of Communications Matthew Millard’s seminar Simple Steps to Social Media Success was a practical session showing Partner how to make the most ofsocial media.
TGI Golf Managing Director Eddie Reid brought the curtain down on the event with an inspirational seminar showing PGA Professionals how they are in a far stronger position than many believe they are.
Simon Stevenson, Taunton & Pickeridge Golf Club, said: “The skills that you pick up from these seminars are invaluable to your business. We were shown how simple things like drink and confectionary orders, that seem like second nature, can be improved to bring in double the revenue.”
Eddie Reid added: “Our Partners have recognised and adapted to the constant changing business landscape and their commitment to developing both their personal, and business, skills is testament to the high volume that turn out to this free event.”
Over the course of the event TGI Golf Partners took to social media to record their highlights and the skills they learnt, generating more than 15,500 impressions in a 48-hour period.
For more information on the TGI Golf Partnership, golf’s leading retail services group visit www.tgigolf.com, ‘follow’ @TGI_Golf; ‘Like’ TGI Golf Partnership or follow the blog at www.tgigolfblog.com
View more stories about Exhibitions and Conferences and latest list of Most-read stories