Ping has appointed Giles Birkhead as European Apparel Sales Director, commencing immediately.
Giles has worked in the apparel industry since 1991 and more recently in golf apparel since 2000, working for some of the industry’s leading brands.
The appointment comes after PING announced the acquisition of PING Collection Europe from its former licensee in November 2013. Establishing Ping Collection Limited marked another pivotal step in the apparel market for the company, who are set to launch their new Spring/Summer 2015 line to the trade imminently.
Commenting on his appointment, Giles said: “It’s such an exciting role. This is a rare opportunity to join a very prestigious, highly respected brand at a time when there is real opportunity for the brand to significantly grow in the apparel sector across the whole of Europe. I’m thrilled to be joining the team and can’t wait to get started.”
Andy Solheim, PING’s Vice President of Brand Development, added: “Giles will bring vast experience, knowledge and direction to what is already a great team. These are very exciting times at PING and this appointment affirms both our ambitions and our growing status within the apparel market.”
Giles commenced his duties as of 1st June and can be contacted via e-mail on giles_birkhead@pingcollection.co.uk
PING Collection Europe www.pingcollection.co.uk