Wasserman Media Group (WMG) is expanding its burgeoning golf practice into Europe to represent established and new golfers and realize marketing opportunities for its athletes in the sport.
The launch of the European golf practice follows the success of WMG’s U.S. practice, formed 18 months ago and includes clients such as JJ Henry and Hunter Mahan. The new European golf practice will be headed up by Brendan Taylor, who will serve as vice president, golf for WMG Management. The announcement was made by Sam Rush, WMG Europe’s chief operating officer.
Rush, commented, “Brendan has the perfect credentials and experience to lead WMG into this exciting new territory. We are delighted to have him on board and look forward to growing this business across Europe.”
“This is a really exciting move for me,” said Taylor. “Joining WMG, a company that is committed to extending its interests into golf just as the game is developing a massive global appeal, and attracting new and younger players all the time, is a great opportunity.”
Jay Danzi, who leads WMG’s U.S. practice, will work closely with Brendan to identify worldwide opportunities for clients.
Prior to WMG, Taylor spent nine years with IMG in the position of vice president, golf where he signed, managed and/or negotiated marketing deals for players such as Luke Donald Paul Lawrie, Ian Woosnam, Nick Dougherty, Ross Fisher and Oliver Fisher, Pablo Martin, and Zane Scotland among others.
Wasserman Media Group www.wmgllc.com